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Media Interview Training

Do you see colleagues, peers and competitors appearing in the media, and wonder why they got the call instead of you?

The media has an insatiable appetite for experts to comment, explain and offer opinion and nowhere is that more true than in the medical, health and aesthetics sectors.

Journalists and producers will always return to the medical experts that give great media interviews. They look for medics who can explain complicated issues in layman’s terms or comment on controversial issues with something that is more than just usual cliché or the expected line.

No one should undertake an interview with a journalist without media training as the potential for damaging your professional reputation is high.

A media interview training session is always designed to meet the exact needs of the client and the interviews they’re likely to undertake.

By the end of the session you will:

  • Know what a journalist is looking for from you as an interviewee.
  • Know how to promote yourself as a media spokesperson.
  • Have the tools to prepare for an interview, including anticipating the questions you’re likely to be asked.
  • Be able to use language that everyone can understand.
  • Have a check list of the practicalities from what (not) to wear to body language.
  • Know how to avoid answering awkward questions.

The most important part of any media training is taking part in filmed and critiqued mock interviews, as this gives you a solid understanding of how you come across on camera. This is crucial to improving your success as an interviewee. Training can even be run in a TV studio to give you the full broadcast experience.

Contact us now to book media training.

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